In the digital marketing realm, search engine optimization (SEO) is a technique that helps increase brand visibility and website traffic. But, there are generally two kinds of SEO: black hat SEO and white hat SEO. Which one should you use? What Is Black Hat SEO? Black hat SEO is the practice of pushing websites…
In a number of places, Indigenous Peoples Day has already replaced Columbus Day. But, what is Indigenous Peoples Day anyway? What Is Indigenous Peoples Day? Columbus Day is a United States federal holiday that takes place on the second Monday of October each year. The holiday commemorates the arrival of Christopher Columbus in the New…
Every now and then, Google will release a new update to its algorithm that will affect search engine optimization. People have yet to see how the latest one, released in September 2022, will affect their score. More on the Google core algorithm update below. Looking at the Google Core Algorithm Update 2022 Google search…
For many businesses, especially smaller ones, holidays are the perfect time to run promotions. Capitalizing on holidays can do wonders for engagement and conversion. If you need some ideas for your Labor Day sales deals, you have come to the right place. Best Labor Day Sales Deals to Run This Holiday The most popular…
As one of the most popular social media platforms, Instagram can be highly valuable to a growing business. But, leveraging this channel means understanding the best days to post on Instagram to maximize engagement. Why Aim for the Best Days to Post on Instagram? There are more than 1.20 billion users on Instagram worldwide,…
Mobile marketing is a critical tool in every marketer’s arsenal. Businesses that don’t want to lose relevance should step into the future and take advantage of the mobile marketing methods available today. What Is Mobile Marketing? Mobile marketing is any marketing or advertising activity that uses mobile devices to promote products and services. It…
Smart marketers will take every chance to increase conversion rates, and that includes capitalizing on holidays. Independence Day is a particularly good one, as consumers rush online to get the best deals. If you own an online business, here are the best 4th of July marketing tactics you can use. The Best 4th of July…
A lot of marketers see outbound marketing as an outdated form of marketing. But, when used properly, it can yield great results. What Is Outbound Marketing? Outbound marketing is a form of marketing wherein the business is the one to initiate a conversation with its customers in an attempt to attract them. Prior to…
Holidays are the perfect time to launch online campaigns and boost sales. Get ahead of the curve this May with some of the best Memorial Day sales deals. The Best Memorial Day Sales Deals for Online Businesses The marketing industry has changed dramatically over the last decade or so. Traditional media is no longer an…
Inbound marketing is a great way to attract new customers and increase sales. But, what is inbound marketing anyway? What Is Inbound Marketing? Inbound Marketing Definition Inbound marketing is a method of marketing that focuses on attracting customers through the creation of valuable content, SEO, and building lasting relationships with them. It is essentially…